Skip to main content

Adwords for Artists - my journey. Part 1

Are you an artist looking for someone who's tried Google's Adwords program to sell their art or promote their art web site? Well this article (or what looks like will be a series of articles) is for you.

Before we go any further, if you're looking for a step through, blow by blow account of the Adwords process then I highly recommend Dan's series of five articles on his site, Empty Easel. I made a point of reading them first before starting my journey because I trust Dan's insight. He does a superb job of explaining everything and recounts his own experience of using Adwords to promote his site.

However Dan's site isn't an 'artist' site as such. It's a collection of articles and resources all related to art and selling your art. This is where my experience can supplement what you read there.

I'm an individual artist running an artists web site. I maintain a blog, sell my own art on ebay and I have a Cafepress shop. All common pursuits of modern web 2.0 struggling artists.

So... back to me. I'm a complete noob at Adwords. I've studied everything I can on the other side of the equation - which is Google Adsense. You can see Google ads all over my site, placed where you'll be tempted to click but Adwords is all new to me. So let's stumble through this together.

Obviously succeeding with Adwords is all down to keywords and choosing the right keywords to bring targeted traffic to your site. People who you know are interested in your art because they were either searching, using keywords that describe your art, or they saw your ad on a site that shares some common themes, subject matter or keywords with yours.

With this in mind, before I signed up for anything, I went to look at my sites visitor stats (which I monitor using Google analytics) relating to search keywords. I discovered that I really have a problem and it relates to my blog.

My web site, each month, brings in around 700-900 visitors, approximately 60% of which comes through search engines. My most popular keyword sets for the first half of June 2008 was 'Krippin Virus' - What the..? (I am Legend fans will know it). The second most popular keywords were Hazel Dooney - great, female Aussie artist but... not me. Both keyword sets come from posts in my blog.

If you've read a few articles in my blog you'll know it's an eclectic mix of topics from movie opinions to humorous personal observations on life along with art commentary and more. My problem is that most of my search engine visitors, once they've read the article they followed a link to, rarely stay on and browse. Many never see my art or visit my shop. I can tell this because of another stat called 'bounce rate' - the number of people who leave my site from the same page they arrived.

The lesson here: If you're writing a blog for the benefit of attracting search engine traffic, make sure you are writing about your art, how you create it and more importantly the subjects and themes your art covers. Otherwise you'll be like me with an eclectic mix of traffic, most of which is only interested in the specific article/post they clicked on.

I have very little interest in writing about my art. Not only that but it took me a long time to warm to the idea of writing a blog in a way that would fill a creative void for me. I have no intention of changing tact now. I like my eclectic mix of articles - they are another aspect of my creativity and not simply something I write to get search engine traffic.

My solution has been to write about each artwork in my Cafepress Gallery shop in the hope that search engines will start to pick up on that text over there. It's early days yet so it'll take a while to see if that strategy is successful.

This is why I'm considering Adwords. Adwords seems like it works best when you can target a specific subject or theme. Since the majority of my art is related to whimsical cat paintings I'm thinking Adwords might be a great way to get seen on other web sites relating to cats and the people who like them.

From selling my art on ebay, I know my cat artworks are bought mostly by women, often mothers with young children, particularly girls. Quite a few of my artworks have ended up on children's bedroom walls. However my art doesn't just appeal to children. Cat lovers everywhere enjoy my artworks and a few take pride of place in lounge rooms too.

If you're thinking about Adwords then, given that it is going to cost you money, I think it's important that you establish a specific profile of who it is you're trying to target. I've read a few stories on various forums about people who say Adwords is a waste of money. At this point that could well be true if you don't at least start with a notion of who you'll be writing your ads for.

So the next step is to sign up with Adwords. Looks like I'll be writing about that in part 2.

Comments

Related Posts Plugin for WordPress, Blogger...

Buy Gifts and Apparel featuring art by TET

Popular posts from this blog

Why 'We Believe: The Best Men Can Be | Gillette (Short Film)' Misses the Mark

If you're one of the few people who haven't at least heard about Gillette's short film, We Believe: The Best Men Can Be then take a moment to watch their video below. It seems like it is an earnest attempt to address undesirable male behaviour and attitudes that have become branded with the unhelpful term 'Toxic Masculinity' but for me, and a lot of people, it just missed the mark.

At this point, the real success of the film, despite the Youtube dislike ratio of approximately 2:1 is the increased brand awareness for Gillette - and I guess the 1 million a year for the next three years they will be donating to programs supporting men of positive action (but they could have done that anyway with no fanfare).



I get what Gillette were going for here by showing examples of past/current behaviour/attitudes in communities, business, and media that has brought about terms like 'toxic masculinity' and the #metoo movement. It's an attempt at reflection on whether…

Guest Post: MY SOOPER DOOPER NEW CONSERVATORY/ART STUDIO!

Today's guest post is by Artist, Writer, and Mental Health Advocate, Jo B Creative who writes for her blog, Creating My Oddessey.

You should see our (almost) brand new conservatory, half of which is my art studio. 'Lucky me!' I think to myself. Not every creative bod can boast that. It's HUGE! Like a giant greenhouse.

We first moved to our pleasant cul-de-sac house - great for raising kids - when our son, who's on the cusp of thirty-one, was four. One of the main reasons that we wanted it was that, apart from its location on the fringes of a historic market town in rural Hampshire, UK, it had a sizable conservatory looking onto the back garden. It was brown wood framed and had a corrugated transparent roof sloping down from downstairs ceiling height. On the face of it, it doesn't sound that glamourous, but we loved the idea of a conservatory. Luxury! I even liked the red brick walls which it was built against - the original exterior of the house - and the light …

My First Time on a P&O Cruise Ship - Mini Cruise Almost to Kangaroo Island

Outwardly I wasn't concerned about my first time on a P&O Cruise ship but inwardly I guess my subconscious anxiety was working overtime. I'll spare you the details but just know my digestive system was pretty empty by the time my partner, Kathy, and I left the house.

That said, once we were on the boat for our three day cruise from Adelaide, South Australia, with a stop at Kangaroo Island (KI), and back to Adelaide again, everything went pretty well, with nothing to be too concerned about. 
The ship didn't leave until four in the afternoon. However we were able to board in time to not only have lunch on the boat but also spend a couple of hours exploring.
Our ship was called the Pacific Eden and is pretty much what you might imagine a cruise ship to be from the outside. Maybe bigger or smaller than you think depending upon whether you've seen a cruise ship before. This particular ship will be retired from March 2019, having been sold to another cruise ship company…

Review: Titans, Season One, Netflix/WBTV Original Series *Minor Spoilers*

When I saw the first trailers for the Netflix/WBTV original series Titans my expectations were set extremely low. Granted my point of reference was the recent Teen Titans Go animated series (and movie), which I've seen a few episodes, and don't like at all. To be fair though, that show is definitely not targeted at me.

Anyhow the Titan trailer didn't do enough to hook me in and Robin's 'F*ck Batman' quote toward the end had my eyes rolling with 'here we go again with a whiney, entitled Robin like the Chris O'donnell version in the 1990's movies.

However, from the very first episode I was pleasantly surprised with the story and ideas presented, and was hooked, to the point of binge watching several episodes in a row if I had time.

We learn Dick Grayson is trying to retire from being Robin and has moved to Detroit, where he's working as a detective for the Detroit PD.

Full disclosure, I've been wanting to see a new take on a live action Robin…

Movie Review: Avengers: Infinity War (2018) *Spoiler Free*

Ten years in the making and Marvel finally releases part one of the Avengers versus Thanos, A.K.A. Avengers: Infinity War.

After seeing all 18 films in the MCU prior to this, and liking most of them, I was pretty confident this movie would not disappoint.

Other than a few minor issues - that are all my personal taste and in no way reflect on the quality of the film - it really delivers. Thanos is indeed the big, bad villain of the MCU that we've been antcipating.

Creating a Mobile Independent Artist Business - Part 10: Opportunities to make money (Part A)

In my last post I looked at What to Create and Finding Your Market. This post is something of a natural follow on from finding your market as many of these money making opportunities include their own market places that you can research to see what kinds of themes and subjects sell best.

It's worth doing this research to find out if the art you're already creating is a good fit for that market place - which is ideal - or if you may have to consider expanding your interests to cover popular themes in order sell in a particular market.

getpaidtodraw.com - Your Questions Answered.

Is it a scam? Is the sales message too good to be true? Can you really sit back, relax and get paid thousands of dollars in residual payments?

If you've discovered the site getpaidtodraw.com and have been looking for someone who has bought this product before taking that leap then this review will peel back the glossy sales message and give you the answers. Prior to buying this product I came across much distrust and misinformation about getpaidtodraw.com by people who hadn't purchased it. There was a real need for information so I decided to take the leap and make the purchase specifically so I could write this informed review. Note that I am not, in any way, a getpaidtodraw.com affiliate.

For this review I will be focusing on the getpaidtodraw system which includes; the ebook, instructional videos and database along with access to the systems author Jules Camber (who replies to emails as 'Jamie, President of Champ Entertainment, Inc and Beats365, LLC'). I'll touch …