Skip to main content

Adwords for Artists - my journey. Part 2

Note: If you haven't read part 1 of my series on Google's Adwords program then click here.

Cost, Pay-per-click and Payment options.

Something that deterred me (and I'm sure many others) from using Adwords was the idea of pay-per-click. That is, every time someone clicks on your ad, you pay Google money. Google has the largest ad network bar none online which gives rise to the notion that millions of people will suddenly start clicking your ad and you'll be taking out a second mortgage on your house just to cover the debt.

Thankfully this notion is unlikely, as evidenced by Dan's experience in his article, Advertising Your Artwork with Adwords But Not Getting Many Clicks? in which he received only 2 clicks (at a cost of five cents per click) on his ads in his first two week period. More importantly though, you can set a daily budget and set a specific time period your ads will run.

For example, I signed up for Adwords and decided to follow Dan's lead, signing up for the Standard Edition, with a budget of five cents per click up to a maximum of one dollar per day. Doing the math, that's 20 clicks per day before my ads will stop showing across Google's network.

I also chose to pre pay my account via bank deposit rather than have the clicks automatically deducted from a credit/debit card. That way I can budget an exact figure and have my adds running until my prepaid amount runs out. If you pay by credit card then you'll need to pay more attention to how many days you want your ads to show up on the network for.

If you prepay your account the minimum spend is AU$20.00 of which AU$10.00 is an account activation fee. I decided to stick with the minimum for the moment just to make sure my bank deposit is successful before committing more funds.

Note that if you want your ads to start showing immediately then you'll need to pay via credit/debit card. The disadvantage of bank deposit is that you'll have to wait for Google to receive your money transfer before your ads begin to run. I actually chose this option because, for me, it makes my book keeping easier.

At the time of writing this article I'm awaiting my money transfer to reach Google. This can take up to 5 days. Given that I did the transfer on a Saturday, I'm guessing it'll be about Tuesday or Wednesday at the soonest before my ad becomes active.

By the next article my ad should be up and running. When that's happening I'll show the ad I'm starting out with and I'll also have a look at some of the keywords I'm using.

To finish up this article I think it important to remind you that, although Adwords does cost you every time someone clicks your ad, that is actually what you want to happen. People clicking on your ad - the more the better.

Not just any people either. The strength of Adwords is that those people clicked on your ad because they are interested in what you have to offer. If you're an artist in the business of selling art (like me) then the ideal situation is that, for every click on your ad (costing a few cents), you make a sale that brings in a few dollars pure profit.

It's not that different from paying a commission to a gallery for selling your art.

Read the final installment of this series here [ Part 3 ]

Comments

Related Posts Plugin for WordPress, Blogger...

Buy Gifts and Apparel featuring art by TET

Popular posts from this blog

Why 'We Believe: The Best Men Can Be | Gillette (Short Film)' Misses the Mark

If you're one of the few people who haven't at least heard about Gillette's short film, We Believe: The Best Men Can Be then take a moment to watch their video below. It seems like it is an earnest attempt to address undesirable male behaviour and attitudes that have become branded with the unhelpful term 'Toxic Masculinity' but for me, and a lot of people, it just missed the mark.

At this point, the real success of the film, despite the Youtube dislike ratio of approximately 2:1 is the increased brand awareness for Gillette - and I guess the 1 million a year for the next three years they will be donating to programs supporting men of positive action (but they could have done that anyway with no fanfare).



I get what Gillette were going for here by showing examples of past/current behaviour/attitudes in communities, business, and media that has brought about terms like 'toxic masculinity' and the #metoo movement. It's an attempt at reflection on whether…

Guest Post: MY SOOPER DOOPER NEW CONSERVATORY/ART STUDIO!

Today's guest post is by Artist, Writer, and Mental Health Advocate, Jo B Creative who writes for her blog, Creating My Oddessey.

You should see our (almost) brand new conservatory, half of which is my art studio. 'Lucky me!' I think to myself. Not every creative bod can boast that. It's HUGE! Like a giant greenhouse.

We first moved to our pleasant cul-de-sac house - great for raising kids - when our son, who's on the cusp of thirty-one, was four. One of the main reasons that we wanted it was that, apart from its location on the fringes of a historic market town in rural Hampshire, UK, it had a sizable conservatory looking onto the back garden. It was brown wood framed and had a corrugated transparent roof sloping down from downstairs ceiling height. On the face of it, it doesn't sound that glamourous, but we loved the idea of a conservatory. Luxury! I even liked the red brick walls which it was built against - the original exterior of the house - and the light …

My First Time on a P&O Cruise Ship - Mini Cruise Almost to Kangaroo Island

Outwardly I wasn't concerned about my first time on a P&O Cruise ship but inwardly I guess my subconscious anxiety was working overtime. I'll spare you the details but just know my digestive system was pretty empty by the time my partner, Kathy, and I left the house.

That said, once we were on the boat for our three day cruise from Adelaide, South Australia, with a stop at Kangaroo Island (KI), and back to Adelaide again, everything went pretty well, with nothing to be too concerned about. 
The ship didn't leave until four in the afternoon. However we were able to board in time to not only have lunch on the boat but also spend a couple of hours exploring.
Our ship was called the Pacific Eden and is pretty much what you might imagine a cruise ship to be from the outside. Maybe bigger or smaller than you think depending upon whether you've seen a cruise ship before. This particular ship will be retired from March 2019, having been sold to another cruise ship company…

Review: Titans, Season One, Netflix/WBTV Original Series *Minor Spoilers*

When I saw the first trailers for the Netflix/WBTV original series Titans my expectations were set extremely low. Granted my point of reference was the recent Teen Titans Go animated series (and movie), which I've seen a few episodes, and don't like at all. To be fair though, that show is definitely not targeted at me.

Anyhow the Titan trailer didn't do enough to hook me in and Robin's 'F*ck Batman' quote toward the end had my eyes rolling with 'here we go again with a whiney, entitled Robin like the Chris O'donnell version in the 1990's movies.

However, from the very first episode I was pleasantly surprised with the story and ideas presented, and was hooked, to the point of binge watching several episodes in a row if I had time.

We learn Dick Grayson is trying to retire from being Robin and has moved to Detroit, where he's working as a detective for the Detroit PD.

Full disclosure, I've been wanting to see a new take on a live action Robin…

Movie Review: Avengers: Infinity War (2018) *Spoiler Free*

Ten years in the making and Marvel finally releases part one of the Avengers versus Thanos, A.K.A. Avengers: Infinity War.

After seeing all 18 films in the MCU prior to this, and liking most of them, I was pretty confident this movie would not disappoint.

Other than a few minor issues - that are all my personal taste and in no way reflect on the quality of the film - it really delivers. Thanos is indeed the big, bad villain of the MCU that we've been antcipating.

Creating a Mobile Independent Artist Business - Part 10: Opportunities to make money (Part A)

In my last post I looked at What to Create and Finding Your Market. This post is something of a natural follow on from finding your market as many of these money making opportunities include their own market places that you can research to see what kinds of themes and subjects sell best.

It's worth doing this research to find out if the art you're already creating is a good fit for that market place - which is ideal - or if you may have to consider expanding your interests to cover popular themes in order sell in a particular market.

getpaidtodraw.com - Your Questions Answered.

Is it a scam? Is the sales message too good to be true? Can you really sit back, relax and get paid thousands of dollars in residual payments?

If you've discovered the site getpaidtodraw.com and have been looking for someone who has bought this product before taking that leap then this review will peel back the glossy sales message and give you the answers. Prior to buying this product I came across much distrust and misinformation about getpaidtodraw.com by people who hadn't purchased it. There was a real need for information so I decided to take the leap and make the purchase specifically so I could write this informed review. Note that I am not, in any way, a getpaidtodraw.com affiliate.

For this review I will be focusing on the getpaidtodraw system which includes; the ebook, instructional videos and database along with access to the systems author Jules Camber (who replies to emails as 'Jamie, President of Champ Entertainment, Inc and Beats365, LLC'). I'll touch …