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JK Wedding Dance and Music Royalties

You don't even have to be on the Internet to know about the JK Wedding Dance Video. The unique wedding where everyone danced down the aisle to Chris Brown's song 'Forever' spread so widely that it even made it to the evening TV news.

What's interesting is that the video seems to have resurrected the failing career of Chris Brown who is currently facing charges for assaulting his former girlfriend, singer, Rihanna as reported in this E! News article, Could Viral Wedding Dance Video Save Chris Brown's Career?

Bearing in mind that the original wedding video was posted on Youtube for the happy couple's family and friends to view but then went viral, there was no licensing agreement with the copyright owners of the song.

In this Mashable article, JK Wedding Dance Also a Boon to YouTube’s Click-to-Buy Ads, It appears that Google and Youtube moved quickly to monetize the video with their click-to-buy program, which places overlay ads for iTunes and Amazon download links on music videos. In this case Chris Brown's song.

Reportedly this has been a success and contributed to the rise in sales of Chris's song to the point where the year-old Brown track is currently positioned in the Top 5 on iTunes and Amazon's MP3 store.

In the broader view, something like this should make many musical artists sit up and take notice when it comes to amateur video creators using their songs for non-commercial purposes. You never know what is likely to go viral in online video but if your song's attached to it that surely can be a good thing with Google and Youtube's click-to-buy program.

It seems to me everybody wins. The video creator gets to share their video with some really great music. The artist/copyright owners of the song are able to indirectly benefit with sales from the videos rise in popularity and I'm sure Google and Youtube also get a cut too.

All round it seems a much better solution than the usual 'take down notice' that is more the norm when an amateur video creator posts a video that uses copyright music.

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