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The Blog Post That Will Have All Australia Talking!

I've written about television show promotions using over inflated taglines that are total exaggerations of what will actually happen on the program before in This Blog Post Will Change Everything.

Lately the Nine Television Network Australia has been favoring the tagline "The episode that will have all Australia talking!" (I may be paraphrasing but I'm fairly certain that's the tagline). It's been used to promote new episodes of at least two shows currently airing on the network; Fat Tony & Co and Love Child.

The former is based on one of Australia's most notorious underworld figures whilst the latter tells the stories of young women and men fighting an unjust system in 1969 at the Kings Cross Hospital.

I've been watching both shows and whist each is fairly dramatic, with their fair share of twists and turns, it's nothing that we haven't really seen before. Certainly nothing that'll get all Australia talking.

Neither is exactly The Red Wedding episode of Game of Thrones or the season finale of Breaking Bad. Two shows that I've never watched (well not quite never. I recently watched the pilot episode of Breaking Bad) but seemed to have a good proportion of the Internet talking when those particular episodes were aired. Heck even I had a fair idea of what happened in the aforementioned episodes.

Clearly a tagline like "The episode that will get all Australia talking" is designed to make a show sound more epic and important than it actually is. Using it in my blog post title certainly makes this article sound more important - but ultimately it disappoints (probably like this blog post).

Personally I would rather TV show promos were more episode specific and steer clear of generic taglines that could be applied to anything to achieve the same level of disappointment.

The only time I can think of when this tagline is appropriate is for a weather report...

"The weather that will have all Australia talking!"

Because really, really dramatic weather is about the only thing that does get Australia talking.





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